7th Edition
Book (07 Aug 2000)
Not available for sale
Out of stock
A text on problem solving, researching and gathering information, targeting diverse markets, assessing the competition, planning strategy, and writing for all major types of media. This seventh edition features new information on Web-based advertising, online search exercises, new discussion of social responsibility and ethics in advertising, and a
| ISBN: | 9780534557836 |
| Publisher: | Wadsworth |
| Imprint: | Wadsworth |
| Pub date: | 07 Aug 2000 |
| Edition: | 7th Edition |
| DEWEY: | 659.132 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 312 |
| Weight: | 612g |
| Height: | 259mm |
| Width: | 187mm |
| Spine width: | 13mm |
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