6th Edition
Book (11 Jul 1997)
Not available for sale
Out of stock
Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. Moving through the creative process step by step, the text focuses first on the creative person, then on strategy and problem solving.
| ISBN: | 9780534522636 |
| Publisher: | Wadsworth Pub. Co. |
| Imprint: | Wadsworth Pub. Co. |
| Pub date: | 11 Jul 1997 |
| Edition: | 6th Edition |
| DEWEY: | 659.132 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 322 |
| Weight: | 612g |
| Height: | 260mm |
| Width: | 210mm |
| Spine width: | 15mm |
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