Publisher's Synopsis
An essential guide for technical professionals participating in the product development process. A dozen case studies and 14 examples illustrate how technical professionals, like you, implemented creative product development methods to overcome job-related challenges in the real-world.
Learn to take a product from an idea to a profitable reality
- Spark creativity in yourself and your product development team
- Reduce product development risk and effort by starting with great ideas
- Capitalize on new product opportunities before they are lost to competitors
- Develop new, high-quality, low-cost products
- Turn concepts into profitable products
- Apply new technologies to make existing products more cost-effective
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