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Creative Applications

Creative Applications Sensory Techniques Used in Conducting Packaging Research With Consumers - STP

Book (30 Nov 1996)

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Publisher's Synopsis

Six papers from a May 1994 symposium in Montreal explore how classical techniques of sensory evaluation are being called on to solve problems in packaging. Three discuss ways of finding out whether anyone actually reads the labels and safety warnings on packages. The others consider novel ways to gather and analyze feedback from customers to design

Book information

ISBN: 9780803120389
Publisher: ASTM
Imprint: ASTM
Pub date:
DEWEY: 381.4568880688
DEWEY edition: 20
Language: English
Number of pages: 71
Weight: 113g
Height: 228mm
Width: 158mm
Spine width: 6mm