Publisher's Synopsis
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ... Unconactoua influence Ne of the greatest sources of selling power in the business world is personality. The same power persuades in every other field of activity as well. There is a persuasion to personality which works with or without consent. By personality I mean the accepted definition of Webster, "the personal characteristic or quality of mind." Robertson, the great English preacher, defines it thus: "Personality is made up of three attributes--character, consciousness, will." The activity of these attributes, the quality of character, the intensity of consciousness and the fixity of will, make up that sweep of individuality which is immeasurable. One can take extensive courses in business phychology or can get a selling method based upon a shrewd manipulation of human nature. But alas! too often the quality of the method does not bear the test of time or insure the permanent good will of the victim. But personality persuades by the force within itself. It unlocks energies, stimulates faculties and lends an irresistible appeal to the contact. History teems with these lovable souls who have "sold their idea"--as the business world puts it---by no other method than the quality of their character, their reach of high consciousness. There is an incident in the New Testament which is very valuable. Peter and John came to the tomb of Jesus. Peter stooped and looked in and saw the grave clothes lying. He went in and the unconscious influence of this impetuous Peter was so powerful that the other disciple entered also into the tomb. Horace Bushnell made a great message out of that incident, the telling power of your personal influence. By it you can sway kings, conquer kingdoms, capture citadels of trade and open doors hard locked by...
