Publisher's Synopsis
To be successful, information managers constantly need to reassess the effectiveness of their information services, and to ascertain whether they are delivering the services their users actually need. Given that information services can now transcend the restrictions of a particular physical location or specific opening hours, it is more essential than ever to take advantage of the opportunities afforded by new technologies. Through the use of case studies, this resource shows how to revamp an existing service, as well as how to create one from scratch. Key issues covered include: · Introducing the concept of the e-information service · What kind of an information service do you want to provide? · Where are the customers? · What kind of information do your customers need and in what formats? · Who needs to be involved in your plans? · Budgeting for your e-information service · Keeping in touch with your customers · Keeping one step ahead of your competitors. Also includes an illustrated glossary of sample electronic services and a list of further information sources. Regardless of the type or size of your organization, this reference will help broaden your horizons, as well as those of your users.
