Publisher's Synopsis
The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. 'A brand is no longer what we tell the consumer it is - it is what the consumers tell each other it is' Scott Cook, founder of Intuit What your customers see about you online becomes their reality and they share this information in social media with millions instantly! By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand you'll learn the five key steps to creating and managing your personal brand. About Andrew Ford: With 15 years corporate experience backed by a Bachelor of Business (Marketing), and a Masters of Entrepreneurship and Innovation (MEI), Andrew is redefining 'Branding' for individuals, companies and small business.
