Paperback (01 Jan 1998)
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Out of stock
This text seeks to show how to stimulate the creativity needed to generate product ideas. It includes examples, exercises, creativity techniques worksheets and checklists and aims to show readers how to generate ideas to make a product or service relevant to customers needs.
| ISBN: | 9780415132565 |
| Publisher: | International Thomson Business |
| Imprint: | International Thomson Business |
| Pub date: | 01 Jan 1998 |
| DEWEY: | 658.575 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 154 |
| Weight: | 226g |
| Height: | 230mm |
| Width: | 152mm |
| Spine width: | 12mm |
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