2nd Edition
Paperback (30 Jun 1998)
Not available for sale
Out of stock
Creating Powerful Brands in Consumer, Services and Industrial Markets cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.
| ISBN: | 9780750622400 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 30 Jun 1998 |
| Edition: | 2nd Edition |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Number of pages: | 430 |
| Weight: | 685g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 26mm |
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