Publisher's Synopsis
The complete Internet entertainment resource for Web developers and entertainment professionals
Creating Internet Entertainment is the definitive guide to planning, creating, operating, and marketing entertainment–based sites on the World Wide Web. This book thoroughly equips you to enter this exploding new industry, whether you′re a Web developer, entertainment professional, or even if you work for a nonentertainment company but want to add entertainment components to your site.
Written by the Intertainment pioneers at Kaleidospace (http://kspace.com), the first site to sell entertainment over the Web, Creating Internet Entertainment:
∗ Analyzes Internet audience demographics and shows how to appeal to the emerging entertainment marketplace
∗ Details the design principles and software tools you′ll need to make your online entertainment sizzle, including how to set up your own virtual production studio
∗ Teaches effective publicity and promotion techniques for Internet entertainment sites
∗ Outlines new entertainment business and financial models and management methods
The accompanying CD–ROM includes:
∗ Internet connectivity software with one–step installation
∗ Demos of cutting–edge site development tools
∗ Multimedia helper applications and plug–ins needed to get the most out of today′s Intertainment sites
Visit the Web site at http://kspace.com/intertainment for:
∗ Updates to the book
∗ Links to new technologies and Intertainment sites
Visit our Web site at: http://www.wiley.com/compbooks/
