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Creating Consumer Loyalty in Healthcare

Creating Consumer Loyalty in Healthcare - ACHE Management Series

Paperback (01 Jan 1999)

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Publisher's Synopsis

Examines how healthcare companies can save money by keeping current customers rather than finding new ones. Suggests that in return for getting quality and service, consumers could volunteer, contribute, help govern, and provide word-of-mouth advertising. Includes no index. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Book information

ISBN: 9781567931082
Publisher: Health Administration Press
Imprint: Health Administration Press
Pub date:
DEWEY: 362.1068
DEWEY edition: 21
Language: English
Number of pages: 203
Weight: 294g
Height: 317mm
Width: 152mm
Spine width: 6mm