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The authors present their eight-step program for arriving at the perfect name for a new company or product. Annotation copyright Book News, Inc. Portland, Or.
| ISBN: | 9781557382009 |
| Publisher: | Probus Professional Publishing |
| Imprint: | Probus Professional Publishing |
| Language: | English |
| Weight: | -1g |
| Height: | 228mm |
| Width: | 152mm |
| Spine width: | 19mm |
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