Publisher's Synopsis
Country and Region Factbook is an essential adjunct to the primary text The New Global Marketing: Local Adaptation for Sustainability and Profit. In effect a substantive appendix to the primary text, Country and Region Factbook provides in-depth analysis of how marketing is conducted in important countries and regions.As they approach the case studies in the primary text, students will benefit from Country and Region Factbook's detailed information on marketing conventions in Africa and South Africa, Latin America, Russia, the European Union, Australia and New Zealand, the Middle East and Turkey, and throughout Asia including China, Japan, South Korea, Taiwan, Hong Kong, and Singapore.Intended as a resource for team and individual projects in courses on global and international marketing, Country and Region Factbook is available as a free digital download to purchasers of the primary text. It is also available for purchase in digital form as a stand-alone reference for other marketing students and professionals.
