Publisher's Synopsis
In the last 20 years, multinational corporations have played a pivotal role in defining markets and influencing the behaviour of many producers and consumers. The volume deals in business environment with broader perspective of the corporate social responsibility (CSR) while highlighting the concept, definition and practices undertaken by the companies. It also highlights the six responsibilities such as customers, employees, business partners, environment, communities, and charity. This book highlights the business principles and their relationship with CSR while also portraying the concept of various countries, with special emphasis on India. Finally, the volume discusses the rules of law, transparency, responsiveness, consensus oriented, equity and inclusiveness, reporting mechanisms, efficiency and accountability. The volume also exhibits various cases and instances of successful businesses where CSR has enabled them to achieve sustainable targets.
