Publisher's Synopsis
The major purpose of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
4th Edition
Book (01 Nov 1997)
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Out of stock
The major purpose of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
ISBN: | 9780256218954 |
Publisher: | Irwin/McGraw-Hill |
Imprint: | Irwin/McGraw-Hill |
Pub date: | 01 Nov 1997 |
Edition: | 4th Edition |
DEWEY: | 658.1512 |
DEWEY edition: | 21 |
Number of pages: | 924 |
Weight: | -1g |