2nd Edition
Paperback (12 Mar 2004)
Not available for sale
Out of stock
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
| ISBN: | 9780471469483 |
| Publisher: | John Wiley & Sons, Inc. |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 12 Mar 2004 |
| Edition: | 2nd Edition |
| Language: | English |
| Number of pages: | 300 |
| Weight: | 567g |
| Height: | 248mm |
| Width: | 200mm |
| Spine width: | 12mm |
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