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Coping with Retail Giants : Gaining an Edge Over Discounters

Coping with Retail Giants : Gaining an Edge Over Discounters

1st Edition 2015

Paperback (08 Nov 2015)

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Publisher's Synopsis

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781349501977
Publisher: Palgrave Macmillan US
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st Edition 2015
Language: English
Number of pages: 209
Weight: 295g
Height: 216mm
Width: 140mm
Spine width: 12mm