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Content Strategy 101: Transform Technical Content into a Business Asset

Content Strategy 101: Transform Technical Content into a Business Asset

Paperback (10 Sep 2012)

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Publisher's Synopsis

Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization-it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

Book information

ISBN: 9780982811849
Publisher: Scriptorium Publishing Services, Inc.
Imprint: Scriptorium Publishing Services, Inc.
Pub date:
Language: English
Number of pages: 182
Weight: 260g
Height: 228mm
Width: 185mm
Spine width: 10mm