Paperback (01 May 2013)
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This engaging collection of case studies provides students and entrepreneurs with an insight into the world of business in South Africa, providing a practical view of marketing and management issues. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations, and challenges that are common in business today.
| ISBN: | 9780702197673 |
| Publisher: | Juta Publishing |
| Imprint: | Juta Publishing (ZA) |
| Pub date: | 01 May 2013 |
| Language: | English |
| Number of pages: | 202 |
| Weight: | 381g |
| Height: | 241mm |
| Width: | 171mm |
| Spine width: | 22mm |
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