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In this collection, researchers from Europe and North America explore both the methods and technologies for advertising and doing business on the internet and mobile devices. The 15 papers examine such topics as data mining techniques for web personalization, how businesses can adapt social oracles into advertising tools, the determinants of mobile
| ISBN: | 9781591403739 |
| Publisher: | Idea Group Publishing,. |
| Imprint: | Idea Group Publishing,. |
| Language: | English |
| Weight: | 640g |
| Height: | 249mm |
| Width: | 164mm |
| Spine width: | 21mm |
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