Publisher's Synopsis
In the contemporary world of guaranteed change, shopping remains a constant in the tourism experience, even though its forms, measures, functions and manifestations are continuously evolving. This book offers traditional perspectives on shopping and tourism and updates current thinking in relation to experiences, and internal and external forces that affect retail change and shopping behaviour. It also examines how technology and changes in travel create new retail spaces, virtual spaces and retailscapes in tourism contexts. The volume provides a global perspective, with empirical examples being utilised from many parts of the world in a series of conceptually driven chapters on current issues, opportunities, challenges and paradigms in the relationship between shopping and tourism.
