Second edition
Hardback (30 Aug 2013)
Not available for sale
Out of stock
This book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.
| ISBN: | 9781933199443 |
| Publisher: | Racom Communications |
| Imprint: | Racom Communications (US) |
| Pub date: | 30 Aug 2013 |
| Edition: | Second edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Number of pages: | 360 |
| Weight: | 454g |
| Height: | 254mm |
| Width: | 178mm |
| Spine width: | 25mm |
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