Publisher's Synopsis
In contemporary era, it has become crucial for organizations to implement customer relationship management in its true sense to establish as well as maintain cordial relation with customers. As a result, this initiative will facilitate in turning customers more loyal towards respective organizations. The aim of this book is to critically analyze the multifaceted dimensions of customer relationship management with regards to pertinent emerging concepts and efficacy. This thoughtfully written book may be one of the most valuable resources regarding customer relationship management you discover this year. A riveting read, highly cohesive, and observing.
