Publisher's Synopsis
Contemporary Cases in Event Management is a collection of 14 case studies. Featuring a wide variety of cases involving Government Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and more, this case collection is the perfect accompanying text to any Event Planning and Management course.
Contemporary Cases in Event Management includes:
- learning outcomes identified for each case study.
- case summaries and discussion questions.
- key words, references and additional resources in most of the provided cases.
