Hardback (05 Aug 2004)
Not available for sale
Out of stock
For undergraduate consumer economics and related consumer science courses.
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world.
| ISBN: | 9780130989741 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 05 Aug 2004 |
| DEWEY: | 640.7 |
| DEWEY edition: | 22 |
| Number of pages: | 461 |
| Weight: | 1086g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 25mm |
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