Consumer Behaviour

Leon G Schiffman

Australia Edition, 2nd Edition

Paperback (26 Mar 2002)

Not available for sale

Out of stock

Other formats & editions

New: Paperback (16 Jan 2019) - Twelfth edition ~~RRP $112.63~~ $102.33; Paperback (14 Oct 2011) - 2nd Edition ~~RRP $112.63~~ $101.56

Publisher's Synopsis

This new edition takes into account the high quality and insightful research from our region available through bodies such as ANZMAC and "Australasian Marketing Journal". This is a vivid and lively text that explains what consumer behaviour variables are and the types and importance of consumer research.

Book information

ISBN:	9780724804276
Publisher:	Pearson Education
Imprint:	Pearson Education Australia
Pub date:	26 Mar 2002
Edition:	Australia Edition, 2nd Edition
DEWEY:	658.8342
DEWEY edition:	21
Number of pages:	665
Weight:	1456g
Height:	245mm
Width:	28mm