1st edition
Paperback (30 Oct 1997)
Not available for sale
Out of stock
I. INTRODUCTION. 1. Introduction: The Diversity of Consumer Behavior. 2. Consumer Research. 3. Market Segmentation. II. THE CONSUMER AS AN INDIVIDUAL. 4. Consumer Needs and Motivation . 5. Personality and Consumer Behavior. 6. Consumer Perception. 7. Learning and Consumer Involvement. 8. The Nature of Consumer Attitudes. 9.
| ISBN: | 9780724802203 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education Australia |
| Pub date: | 30 Oct 1997 |
| Edition: | 1st edition |
| Weight: | 1448g |
| Height: | 245mm |
| Width: | 210mm |
| Spine width: | 27mm |
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