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Consumer Behaviour and Marketing Strategy

Consumer Behaviour and Marketing Strategy

European Edition

Paperback (16 Apr 1999)

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Publisher's Synopsis

Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

Book information

ISBN: 9780256225297
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill Education
Pub date:
Edition: European Edition
DEWEY: 658.8342
DEWEY edition: 21
Number of pages: 640
Weight: 1370g
Height: 264mm
Width: 200mm
Spine width: 33mm