Publisher's Synopsis
For undergraduate and MBA courses in Consumer Behavior.
Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
International Edition, 9th Edition
Paperback (09 Sep 2008)
Not available for sale
Out of stock
For undergraduate and MBA courses in Consumer Behavior.
Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
ISBN: | 9780138155605 |
Publisher: | Pearson Education |
Imprint: | Pearson |
Pub date: | 09 Sep 2008 |
Edition: | International Edition, 9th Edition |
DEWEY: | 658.8342 |
DEWEY edition: | 22 |
Language: | English |
Number of pages: | 656 |
Weight: | 1134g |
Height: | 251mm |
Width: | 202mm |
Spine width: | 22mm |