5th Edition
Hardback (01 Apr 1994)
Not available for sale
Out of stock
A revised comprehensive text (4th ed., 1991) for both graduate and undergraduate students, balancing behavioral concepts, research findings, and applied marketing examples to explain the relevant concepts upon which the discipline of consumer behavior is based. Annotation copyright Book News, Inc. Portland, Or.
| ISBN: | 9780136690030 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 01 Apr 1994 |
| Edition: | 5th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 684 |
| Weight: | 1300g |
| Height: | 262mm |
| Width: | 210mm |
| Spine width: | 25mm |
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