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Consumer Behavior

Consumer Behavior

6th Edition

Book (23 Dec 1996)

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Publisher's Synopsis

This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.

About the Publisher

Prentice Hall

Book information

ISBN: 9780133729887
Publisher: Prentice Hall
Imprint: Prentice Hall
Pub date:
Edition: 6th Edition
DEWEY: 658.8342
DEWEY edition: 21
Language: English
Number of pages: 672
Weight: 1412g
Height: 235mm
Width: 178mm
Spine width: 31mm