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Consumer Behavior

Consumer Behavior

9th Edition

Hardback (16 Mar 2006)

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Publisher's Synopsis

For undergraduate and MBA courses in Consumer Behavior.

Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

Book information

ISBN: 9780131869608
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 9th Edition
DEWEY: 658.8342
DEWEY edition: 22
Number of pages: 22
Weight: 1412g
Height: 254mm
Width: 203mm
Spine width: 29mm