Publisher's Synopsis
For undergraduate and MBA courses in Consumer Behavior.
Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
9th Edition
Hardback (16 Mar 2006)
Not available for sale
Out of stock
For undergraduate and MBA courses in Consumer Behavior.
Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
ISBN: | 9780131869608 |
Publisher: | Pearson Education |
Imprint: | Pearson |
Pub date: | 16 Mar 2006 |
Edition: | 9th Edition |
DEWEY: | 658.8342 |
DEWEY edition: | 22 |
Number of pages: | 22 |
Weight: | 1412g |
Height: | 254mm |
Width: | 203mm |
Spine width: | 29mm |