7th Edition
Hardback (08 Mar 2000)
Not available for sale
Out of stock
For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
| ISBN: | 9780130841292 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 08 Mar 2000 |
| Edition: | 7th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 512 |
| Weight: | 1100g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 26mm |
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