8th Edition
Paperback (02 Jan 2004)
Not available for sale
Out of stock
For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
| ISBN: | 9780130673350 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 02 Jan 2004 |
| Edition: | 8th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 512 |
| Weight: | 1424g |
| Height: | 262mm |
| Width: | 209mm |
| Spine width: | 30mm |
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