Paperback (03 Aug 2000)
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Out of stock
For undergraduate and MBA-level courses in consumer behavior.
A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.
| ISBN: | 9780130169723 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 03 Aug 2000 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Number of pages: | 354 |
| Weight: | 563g |
| Height: | 233mm |
| Width: | 190mm |
| Spine width: | 13mm |
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