7th Edition
Paperback (01 Nov 1997)
Not available for sale
Out of stock
The major purpose of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
| ISBN: | 9780071153249 |
| Publisher: | Irwin/McGraw-Hill |
| Imprint: | Irwin/McGraw-Hill |
| Pub date: | 01 Nov 1997 |
| Edition: | 7th Edition |
| DEWEY: | 658.83420973 |
| DEWEY edition: | 21 |
| Number of pages: | 760 |
| Weight: | 1640g |
| Height: | 230mm |
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