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Consumer Behavior

Consumer Behavior

Hardback

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Publisher's Synopsis

This textbook presents the consumer decision process through the lenses of psychology, economics, sociology & anthropology. The authors present seven stages of consumer behavior and cover techniques of the modern marketer, such as email, mobile and viral marketing, blogging, podcasting and advergaming. Case studies from the Latino and gay markets a

Book information

ISBN: 9780324271973
Publisher: South-Western Publishing,.
Imprint: South-Western Publishing,.
Weight: 1882g
Height: 285mm
Width: 222mm
Spine width: 31mm