6th Edition
Paperback (01 Jul 2001)
Not available for sale
Out of stock
This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.
| ISBN: | 9780071121118 |
| Publisher: | Irwin McGraw-Hill |
| Imprint: | Irwin McGraw-Hill |
| Pub date: | 01 Jul 2001 |
| Edition: | 6th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Number of pages: | 582 |
| Weight: | 1180g |
| Height: | 230mm |
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