5th Edition
Book (31 Aug 1998)
Not available for sale
Out of stock
This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.
| ISBN: | 9780256261905 |
| Publisher: | Irwin/McGraw-Hill |
| Imprint: | Irwin/McGraw-Hill |
| Pub date: | 31 Aug 1998 |
| Edition: | 5th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 545 |
| Weight: | 1270g |
| Height: | 230mm |
| Width: | 208mm |
| Spine width: | 29mm |
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