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Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy - The Irwin Series in Marketing

3rd Edition

Book (30 Nov 1992)

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Book information

ISBN: 9780256105674
Publisher: Irwin
Imprint: Irwin
Pub date:
Edition: 3rd Edition
DEWEY: 658.8342
DEWEY edition: 20
Language: English
Number of pages: 772
Weight: 1361g
Height: 241mm
Width: 197mm
Spine width: 38mm