7th Edition
Hardback (16 May 2004)
Not available for sale
Out of stock
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
| ISBN: | 9780072864878 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 May 2004 |
| Edition: | 7th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Number of pages: | 578 |
| Weight: | 1247g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 25mm |
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