International Edition, 8th Edition
Paperback (16 Feb 2007)
Not available for sale
Out of stock
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
| ISBN: | 9780071259354 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education/Asia |
| Pub date: | 16 Feb 2007 |
| Edition: | International Edition, 8th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Number of pages: | 555 |
| Weight: | 999g |
| Height: | 255mm |
| Width: | 200mm |
| Spine width: | 21mm |
$2.80off
What's Your Dream?
Hardback
Published 16 Jan 2025
Save $2.80
$4.88off
Character Limit
Hardback
Published 19 Sep 2024
Save $4.88
$0.93off
Effortless
Paperback
Published 09 Jan 2025
Save $0.93
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
$2.39off
Main Street Millionaire
Paperback
Published 05 Dec 2024
Save $2.39
$0.61off
Polar Bear Pirates and Their Qu...
Paperback
Published 01 Sep 2003
Save $0.61
$6.80off
A Completely Different Game
Hardback
Published 23 Jul 2024
Save $6.80
$5.73off
Supply Chain Management
Paperback
Published 23 Apr 2019
Save $5.73