5th Edition
Book (07 Dec 1994)
Not available for sale
Out of stock
This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.
| ISBN: | 9780538844338 |
| Publisher: | South-Western College Pub. |
| Imprint: | South-Western College Pub. |
| Pub date: | 07 Dec 1994 |
| Edition: | 5th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Language: | English |
| Weight: | 1497g |
| Height: | 248mm |
| Width: | 216mm |
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