Hardback (31 Jul 2025)
Includes delivery to the United States
This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.
| ISBN: | 9781779564092 |
| Publisher: | Society Publishing |
| Imprint: | Society Publishing |
| Pub date: | 31 Jul 2025 |
| Language: | English |
| Number of pages: | 425 |
| Weight: | -1g |
| Height: | 229mm |
| Width: | 152mm |
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