Publisher's Synopsis
¿Qué redes sociales pueden ayudarte a conseguir tus objetivos de negocio? ¿Por dónde empezar? (Description in English below).
Las respuestas están en este libro que enseña cómo organizar tu plan de acción en redes sociales, gestionar adecuadamente tu reputación en línea y medir tus resultados. Con un enfoque pragmático, explica cómo obtener el máximo rendimiento de las redes sociales más importantes con 250 consejos. Un manual imprescindible para alumnos de community management, marketing online, y emprendedores que quieran sacar partido del trabajo invertido en la promoción de sus proyectos en redes sociales y para directores de comunicación y marketing de pymes. Description in English: What social networks can help you achieve your business goals? How can your company take advantage of Facebook, Twitter or YouTube? Where to start? How to measure the results? The answers are at the reach of your hands. You will know how to organize your action plan on social networks, how to properly manage your online reputation and how to measure your progress and results. With a pragmatic approach, I will tell you how to get the most out of the most important social networks with 250 tips, which you can launch while you read. You will have a detailed view of each network and a global vision of how to apply them in a social media plan and how to measure them with a Dashboard. You have here an essential manual for students of community management and online marketing, for entrepreneurs who need to take advantage of every penny and every hour of work invested in the promotion of their projects in social networks and for the directors of communication and marketing of SMEs who want to take their opportunities on the Internet seriously.
