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Conceptual Frameworks in Marketing Research

Conceptual Frameworks in Marketing Research - SAGE Video Tutorials

Book (19 Feb 2016)

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Publisher's Synopsis

Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.

About the Publisher

SAGE Publications Ltd

Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.

Book information

ISBN: 9781473974906
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd
Pub date:
DEWEY: 658.83
DEWEY edition: 23