Publisher's Synopsis
This brief version of the third edition of the author's "Strategic Management" contains all the "concepts" material from the larger text, but omits the extensive coverage of case studies. It is an MBA-level text for students and professionals who have developed their own cases.;The book is organized around a strategic management model which breaks down the management process visually through a series of flow charts. It covers organizational culture and ethics, and incorporates current material on strategy and the budgetary process. In-depth coverage of global strategies offers insight into environmental forces in global strategy formulation.
