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Concepts in Strategic Management and Business Policy

Concepts in Strategic Management and Business Policy Globalization, Innovation, and Sustainability

Fifteenth edition

(17 Apr 2018)

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Publisher's Synopsis

Picking up where the popular previous editions left off, this book further sharpens and modernises the text's approach to teaching strategy with an emphasis on globalisation, innovation and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward.

Book information

ISBN: 9781292227313
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Fifteenth edition
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: 480
Weight: 808g
Height: 205mm
Width: 255mm
Spine width: 20mm