Publisher's Synopsis
Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.
Paperback (23 Jun 1999)
Not available for sale
Out of stock
Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.
ISBN: | 9780273642237 |
Publisher: | Pearson Education |
Imprint: | Financial Times/Prentice Hall |
Pub date: | 23 Jun 1999 |
Language: | English |
Number of pages: | 352 |
Weight: | 946g |
Height: | 246mm |
Width: | 189mm |
Spine width: | 23mm |