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Complete MBA Companion in Marketing

Complete MBA Companion in Marketing (USA Edition of FT Mastering Marketing)

Paperback (23 Jun 1999)

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Publisher's Synopsis

Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.

Book information

ISBN: 9780273642237
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Language: English
Number of pages: 352
Weight: 946g
Height: 246mm
Width: 189mm
Spine width: 23mm