Publisher's Synopsis
Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!)
This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy.
It also offers advice and devices that allow your organisation to shield itself from prying eyes.
Author :
Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy.
